Third-party delivery apps take up to 30% of every order while owning the customer relationship you paid to create. We market restaurants toward independence: Google Business Profile work that wins the “near me” searches deciding tonight's dinner, geo-fenced campaigns that reach office workers at 11:40am, direct-ordering funnels that shift volume off the apps, and event and catering lead generation for the high-margin revenue most restaurants never market. Since 2011, for independents, small groups, and concepts that refuse to rent their own customers.
The principles our restaurant marketing engagements are built on — before a dollar of budget moves.
Food costs get audited monthly. These leaks rarely get audited at all.
Restaurant marketing starts where restaurant decisions happen: Google. We treat your Business Profile as a primary product — continuous photo and menu management, attribute and hours hygiene, post cadence, review responses, and Q&A — because “best tacos near me” at 6:15pm is won or lost there. Local search ads layer on top for the high-intent moments, and geo-fenced campaigns reach defined audiences at decisive times: office buildings before lunch, hotels for visitor dinners, event venues for the after-show crowd.
The direct-ordering push runs through everything. Campaigns route to your own ordering system rather than the apps, supported by simple incentives that make direct the obvious choice, and email and SMS flows turn first-timers into regulars you can reach without paying rent. Catering and private-event lead generation completes the picture — search campaigns and landing pages for the highest-margin revenue you sell, in a category where most of your competitors aren't even bidding.
We will review your Google presence, app dependency, campaigns, and competitors — and send a prioritized plan within 24 hours. Free.