Dealerships and repair shops bleed margin to third-party lead portals that charge for the same customer twice. We build automotive marketing that brings buyers and service customers directly to you — vehicle inventory campaigns, fixed-ops advertising for the service drive, geo-fencing around competitor lots, and local SEO that puts you in the map pack when someone searches “brake repair near me.” We've run automotive campaigns since 2011, for franchise dealers, independents, repair shops, and detail studios. The economics of each are different. The discipline is the same.
The principles our automotive marketing engagements are built on — before a dollar of budget moves.
Most automotive budgets fail in predictable places. We start by finding which leak is costing you most.
Automotive has two businesses living in one building, and they need different marketing. Unit sales run on inventory: vehicle listing ads, model-specific search campaigns, conquest targeting against the brands you cross-shop with, and geo-fenced ads served to phones that walk onto competitor lots. Service runs on proximity and urgency: tight-radius search campaigns for brakes, tires, AC, and diagnostics, a Google Business Profile tuned to win the map pack, and review velocity that makes you the obvious choice.
We start with whichever side leaks more — usually identified in the first audit week — and apply the same weekly improvement cycle we run for every client: find the highest-impact problem, fix it, measure, move to the next. Cost per sold unit and cost per repair order are the numbers we report, because clicks don't pay floorplan.
We will review your campaigns, your portal spend, your service-drive visibility, and your competitors — and send a prioritized fix list within 24 hours. Free.